Wall Street Journal Names Zilliant Among Top 50 Venture-Backed Companies

Zilliant And The Company’s Proven Price Optimization Technology Lauded As “The Next Big Thing”

Austin, TX – March 11, 2011 - Zilliant, the leading provider of price optimization solutions, today announced they were named one of the top 50 venture-backed companies by the Wall Street Journal in the publication’s second-annual “The Next Big Thing” list. Ranked by financial criteria from Dow Jones’ VentureSource with input and perspective from reporters and editors, Zilliant was identified as one of the leading companies from over 5,000 candidates.

The Wall Street Journal looked to pinpoint the top 50 venture-capital-backed firms with the greatest promise to succeed. Zilliant, along with their other top-ranked peers, have experienced executive leadership, a demonstrated track record for growth and success and developed proven technological breakthroughs that make them worth paying attention to.

“Zilliant has been on a very strong growth trajectory and 2011 is showing a continued increase in demand for our price optimization solutions,” said Greg Peters, Chief Executive Officer at Zilliant. “Because it delivers substantial improvements to growth and profitability, our technology’s success has kept it a well-guarded secret for nearly a decade. This latest ranking by the Wall Street Journal not only highlights the strength of Zilliant as a company, but also shows that even more are discovering the benefits our technology can deliver.”

The Next Big Thing is an annual ranking published by The Wall Street Journal. The list is drawn from the approximately 10,600 U.S.-based privately held venture-backed companies in the Dow Jones VentureSource database as of Nov. 30, 2010. To be eligible for The Next Big Thing ranking, a company must have raised an equity round of financing in the last three years and have a valuation of $1 billion or less. This resulted in a field of 5,740 potential candidates.

The list’s final ranking was determined through analysis of success for both a company’s founders and management; track records for the investors on its board; the amount of capital raised in the last three years; and the percentage change in a company’s valuation in the last year. Wall Street Journal and Dow Jones VentureWire reporters and editors also provided their perspective and expertise.

To view The Next Big Thing ranking, visit: http://online.wsj.com/article/SB10001424052748703300904576178673309577828.html

About Zilliant
For over a decade, Zilliant has delivered scientifically-proven answers to the toughest question that B2B manufacturers, distributors and service companies face every day — “What’s the right price to win business at maximum margins?” Zilliant’s patented technology has answered this question with scientific accuracy across nearly 1 billion transactions to date. By delivering this valuable pricing guidance directly to the point-of-sale, validated testing of customer deployments has proven average revenue increases of 4.25% and average margin-dollar improvements of 10.18%. These bottom-line results have helped keep this technology one of the most closely-guarded secrets amongst the leading companies in B2B. For more information contact Zilliant at +1-877-893-1085 or visit www.zilliant.com.