Company achieves 137 percent growth in subscription bookings during the first half of 2012
Austin, TX – July 31, 2012- Zilliant, a leading provider of predictive sales applications designed to improve companies’ financial results, today announced a significant milestone – the signing of its 100th customer in Q2. Zilliant MarginMax and SalesMax applications are experiencing rapid adoption among industrial distribution, manufacturing and services companies, which strive to grow revenue, margins and customer wallet-share.
“Although the general economy continues to lag expectations, companies still have a significant opportunity to improve their operating performance,” said Greg Peters, president and CEO of Zilliant. “Our SaaS-based model allows our customers to implement our predictive sales applications within 90 days, enabling them to grow their top and bottom lines much faster.”
Zilliant’s 100th customer, Europe’s second-largest equipment rental company, Cramo, recently signed a deal to deploy MarginMax. Cramo, which joins 12 other European companies currently using Zilliant technology, will implement MarginMax in Sweden to grow its business. MarginMax increases revenue and profitability by providing price guidance to sales people.
“Optimizing prices is a strategic initiative to help us maintain and improve margins in this challenging economy,” said Erik Bengtsson, senior vice president of Cramo Sweden. “We chose MarginMax because of Zilliant’s rapid deployment model and the ability to control pricing strategies through the application’s user interface.”
As a result of Zilliant’s conversion to the SaaS model, the company is rapidly expanding its customer base and achieving strong financial results:
- Subscription bookings growth of 137 percent over the past two quarters versus the same period in 2011
- 100 percent subscription renewal rate in Q1 and Q2 for MarginMax, resulting in a 104 percent subscription revenue growth rate
Zilliant provides predictive sales applications that enable our customers to make their numbers. Our data-driven solutions convert revenue, profit and go-to-market objectives into actionable guidance such as price recommendations and sales opportunities, driving top- and bottom-line growth of five to 10 percent or more. Our flexible SaaS platform enables customers to start improving their results within one quarter by integrating into existing systems and processes. Learn more about how Zilliant helps companies make their numbers at www.zilliant.com.
Cramo is Europe’s second-largest rental services company specializing in construction machinery and equipment rental and rental-related services, as well as the rental and sale of modular space. Cramo operates in 15 countries with over 400 depots. With a group staff close to 2,800, Cramo’s consolidated sales in 2011 was EUR 680 million. Cramo shares are listed on the NASDAQ OMX Helsinki Ltd. Further information can be found at www.cramo.com.