Reveal How Your Customers React
The core of any predictive application is its model. Predictive models are representations of the real world — complete with its varied stimulus and response — that consist of one or more mathematical expressions and associated parameters. Model accuracy is a function of how well the chosen expressions fit the real-world phenomena, and how well the associated parameters match actual data signals.
Zilliant has honed our B2B sales response models through the course of hundreds of projects resulting in a proprietary library of robust models of price response, purchase clustering, and other key B2B system dynamics. We also have innovative techniques and extensive expertise in tuning the predictive models. The end result is accurate predictions about how your revenue and profits will be affected by the actions you take or changes in the market.