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For equipment rental companies, increasing rental duration and achieving utilization targets, while still ensuring competitive rates are the keys to profitability. Yet, companies often struggle to achieve P&L goals in the face of a fragmented, highly competitive and discount-driven marketplace. With deep expertise gained from working with the equipment rental companies, Zilliant can provide the rate guidance your sales reps crave to help them make the best possible price decisions and help you grow revenue and increase rental duration. Learn more about equipment rental pricing strategies and the untapped opportunities for more revenue and profit in your business.

Cramo Introduces Right Price™

Cramo Introduces Right Price™

For Cramo, massive complexity made delivering market-aligned prices each and every time to 150,000 customers across multiple countries impossible. Manual pricing analysis was ineffective; both rental rates and duration were falling. This case study reveals how the executive team pivoted to a more strategic approach resulting in a rental duration increase of six percent and a revenue lift of more than 15 percent for Right Price™ customers.

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Make Pricing a Win-Win-Win for Rental Companies and Customers

Make Pricing a Win-Win-Win for Rental Companies and Customers

For equipment rental companies, increasing rental duration and achieving utilization targets, while still ensuring competitive rates are the keys to profitability. Yet, a fragmented, highly competitive and discount-driven marketplace makes this difficult. This whitepaper digs into why and offers a new strategy on setting rates that incent customers to do more business with them and result in higher revenue and utilization.

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Do Your Prices Make Sense?

Do Your Prices Make Sense?

To fully know the answer, it’s imperative to analyze prices from the perspective of three stakeholders: sales reps, customers and executives. It turns out each party has its own demands of what pricing should achieve, and meeting those demands with each price point is not so simple. This flowchart can help to determine if you are on the right track.

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With deep expertise in equipment rental and market-leading implementation times, Zilliant can help your company grow smarter in just a few months. Learn more about best practices in equipment rental pricing.

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