
How Do You Make the Sale Without Giving Up Too Much Margin?
Distribution is a tough business that grows more challenging every day. Distributors' customers today are very savvythey know they have leverage because competition for their business is so intense. And even though your margins are already razor-thin, you might feel like you have no choice but to make concessions. A point here, a dollar or euro thereacross hundreds of thousands of transactions, you know that these seemingly small concessions add up to a large amount of money you just can't afford to lose.
So how do you stop the bleeding? With thousands of SKUs and customers, rapidly fluctuating costs, and complex promotional incentives to manage, how do you regain control? How do you make the sale without giving up more than you really have to?
Market-leading distributors know that better pricing decisions at the point-of-sale are the key to regaining control of their margins. They know that improved pricing at the point-of-sale generates more margin more quickly than anything else they can do. By deploying Zilliant's price optimization solutions, leading distributors have been able to:
- Offer the best price for every item on every orderthe precise price that will win the business without going too far and leaving money on the table.
- Understand each customer's price sensitivity at a transaction level, without needing win/loss or conversion-rate data.
- Identify hidden margin leaks and opportunitiesoverruns and outliers in cost-to-serve, payment terms, and even freight charges.
- Generate more revenue and margin dollarsincreasing margin dollar yields by as much as 15%, with more consistency and predictability than ever before.
- Do all of the above in as little as 90 daysgenerating rapid payback and ROI on a timeline that matches the dynamic pace of your business.
To learn more about how Zilliant enables distributors to regain control of their margins and improve their performance in the marketplace, please read these educational case-studies:
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