Dayton Superior Extends Culture of Innovation to Pricing
B2B pricing analysis has shown that roughly 50 percent of a company’s price targets are misaligned to local market conditions.
This is especially true for companies with broad product portfolios and a diverse customer base. Aligning prices with market dynamics, business goals and customer expectations isn’t easy, and leaving it up to reps isn’t effective.
Is it possible to give sales reps price guidance that is tailored to the specific customer and deal circumstances? Yes! And it’s easier than you think.
Check out this case study that highlights how Dayton Superior took an innovative approach to pricing. Read how they produced consistent, market-aligned prices — and improved customer satisfaction!