Zilliant Strengthens Marketing Team With Director, Marketing Communications
Former Senior Manager at DELL and Troux Technologies Joins Pricing Applications Company
Austin, TX – October 13, 2004 – Zilliant, a leader in strategic pricing applications, today announced the addition of Lori Piening as director of marketing communications. Piening brings to the company an extensive knowledge of business-to business and business-to-consumer marketing of technology companies.
Piening will be responsible for solidifying Zilliant’s role as the market leader in the pricing applications space as well as supporting the sales team by developing targeted demand generation programs. Prior to joining Zilliant, Piening served as the senior manager of Corporate Brand and Enterprise Advertising for DELL, Inc. During her tenure at DELL, Piening was responsible for developing a holistic customer segmentation and contact strategy for both online and offline marketing activities. She also expanded the co-marketing programs of over 100 Software &Peripherals vendors to increase revenues by 50 percent year-over-year. Prior to working with DELL, Piening worked with such companies as Troux Technologies, Question Technologies and Tivoli Systems among others. At Tivoli Systems, Piening built and managed the Company’s worldwide trade show marketing program.
“Lori brings more than 12 years of marketing expertise to Zilliant,” said Larry Warnock, VP of marketing for Zilliant. “Her ability to develop outstanding strategic marketing programs will be essential to communicating Zilliant’s competitive differentiation and product offerings.”
Said Piening: “Strategic pricing has become an integral part of building a company’s bottom line and Zilliant has a viable and strategic solution that has the capability to add millions of dollars to its client’s revenues. This is an amazing company to be a part of and I look forward to utilizing my experience with strategic marketing and demand generation programs to help the company strengthen its leadership position in the pricing industry.”
About Zilliant
Zilliant, a leader in strategic pricing applications , provides software and services that aid companies in defining and managing their pricing for improved financial results. The Zilliant Pricing Suite delivers a full solution for Price Analytics, Price Execution and Price Optimization. By utilizing the Zilliant suite of applications, companies are able to maximize revenue and margins through optimized segmentation, precision price setting, effective discount guidelines, successful price promotions and effective price policy enforcement. Headquartered in Austin, Texas, Zilliant is a privately held company. Investors include JP Morgan Partners, Austin Ventures and Trellis Partners. Zilliant is a registered trademark of Zilliant, Inc. For more information contact the company toll free at 877.893.1085 or visit
