In business-to-business (B2B) markets, getting the best price possible on every deal is fundamental to maximizing margins. Most B2B companies perform limited quantitative analysis to identify opportunities to improve margins and revenues. Why? Complexity. There are too many combinations of products, customers, order types, and channels for manual analysis techniques. As a result, most pricing decisions are highly subjective if not simply guesswork.

Thanks to technology breakthroughs at Zilliant, there is a better way to price—not just more analytically, but with a predictive approach that reveals all the micro markets that exist in your business, and most importantly, takes into account price sensitivity.

Data-driven Price Management

In the last several years, enterprises have accumulated volumes of transactional pricing data through their increased use of enterprise order management and CRM applications. With Zilliant, this data can now be used to optimize prices and maximize margins. And, there is no requirement to have reliable loss data or competitive pricing data.

Zilliant's data-driven approach not only helps businesses exploit opportunities to improve margin, but also enhances efficiency because market-aligned prices result in far fewer exceptions quoting errors.

  Learn about the Key Elements of Data-driven Pricing