Many companies rely on outdated practices such as cost-plus or meet-competition to set their prices because "that's the way we've always done it." A better approach, known as price optimization, offers a proven, quantitative means of setting prices that dramatically improves margin performance and directly boosts revenue and profits. Zilliant pioneered the application of price optimization to B2B manufacturing, distribution, and service industries, and has enabled dozens of companies to increase profits by 15-25% and more.
Setting Prices to Maximize Margin and Drive
Revenue Growth
By leveraging differences in price response hidden in transactional and market data, ZPPS Optimization enables companies to maximize margins by differentiating prices in response to specific order and market circumstances. These prices are precisely aligned with market conditions, providing pricing decision makers with negotiation guidelines that yield more profitable pricing outcomes on every deal. ZPPS Optimization is highly configurable, and the underlying price optimization algorithms easily accommodate business strategies and market dynamics. Detailed managerial dashboards permit business users to review and fine-tune optimization results as needed before deploying them to the field.
Practical, Proven Price Optimization for the
B2B Environment
ZPPS Optimization utilizes state-of-the-art mathematical programming methods that quantify market price response using your own data. It produces recommendations that align with your markets and make sense to sales people, enabling Zilliant customers to deploy advanced price optimization science with confidence and control.
ZPPS Optimization addresses all of the complexities of B2B price setting, including massive product portfolios; a frequent sparsity of detailed transaction data; build-to-order and customer-engineered products; negotiation dynamics; long-term contracts and purchase agreements; and a fundamental lack of detailed market data. Importantly, ZPPS Optimization produces actionable and specific recommendations in the form of specific “deal envelopes” that sales people understand and trust.
Bottom-line Results
ZPPS Optimization enables companies to achieve the best pricing possible on every deal. Zilliant alone offers a proven price optimization solution for B2B companies that has added hundreds of millions of incremental margin dollars to their bottom line and turned pricing into a source of ongoing competitive advantage.
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