As a result of the rise of e-commerce in B2B and the general availability of data on the Internet, B2B pricing and product information is significantly easier to find and compare than before. This is enabling buyers to be armed with more information going into a price negotiation than was previously possible. This also means that buyers now expect companies to have relevant and convenient product and pricing information on their websites.more news
This case study reveals how Dayton Superior transformed its pricing practices by equipping frontline reps with market-aligned price guidance, which resulted in reinforced customer trust and improved fairness, and incented positive buying behaviors.MORE INSIGHTS
Could there be significant domino effects in your business as a result of poor pricing practices? It intuitively makes sense, and company leaders likely have a hunch that it’s happening, but what should you do about it?
A practical first step is to determine if your current pricing practices are actually costing you money – and where. We’ve spent a decade working with industrial B2B companies who are looking for innovative ways to hold on to — and grow — margins. Before embarking on a pricing initiative, we’ve helped them take a hard look at their business with diagnostic tests to determine if and where poor pricing practices are creating waste, and then target specific approaches to recover that waste.
Please join Zilliant’s General Manager of Pricing Excellence Solutions Barrett Thompson as he dives into the process inefficiencies that could be costing you money, explains how they reverberate throughout the business, and discusses best practices to correct those inefficiencies.MORE events