Academic Publications
	Analyst and Consultant Reports
	Media Coverage

Academic Publications

	October 2007 Knowledge@Wharton The Price is Right, but Maybe It’s Not, and How Do You Know?
	February 2007 Harvard Business Review Breakthrough Ideas for 2007
	January 2007 Knowledge@Wharton The 'Myth of Market Share': Can Focusing Too Much on the Competition Harm Profitability?
	June 2006 Knowledge@Wharton Companies Must Learn to Achieve the Price Advantage (or Pay the Price)
	April 2006 Columbia Ideas at Work Focus on Pricing
	March 2006 The McKinsey Quarterly Ten Trends to Watch in 2006: Management Will Go From Art to Science (PDF)
	February 2006 Harvard Business Review Rediscovering Market Segmentation
	January 2006 Harvard Business Review Competing on Analytics
	December 2004 The McKinsey Quarterly Strategy: Delivering Value to Customers
	October 2001 Harvard Business Review Boost Your Marketing ROI with Experimental Design
	February 2001 Harvard Business Review Price Smarter on the Net

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Analyst and Consultant Reports

	April 2008 AMR Research Pricing Optimization in a Down Economy: Mandate for Growth or Ill-Timed Choice?
	March 2008 Gartner Gartner MarketScope for Price Optimization and Management, 2008
	March 2008 Gartner Investigate Sales Effectiveness Applications to Boost Sales Execution
	February 2008 Gartner How to Prioritize CRM Technology Investments in Different Economic Climates
	February 2007 Gartner Good Segmentation is at the Heart of Price Optimization
	December 2006 Deloitte Arm Your Sales Force to Get Improved Pricing Results (PDF)
	November 2006 AMR Research Report AMR Research's Active Pricing and Profitability Framework
	October 2006 Deloitte The Pricing Myths That Could Be Holding Back Your Profit
	October 2006 Deloitte Want To Keep Growing Profitably? Consider Managing Your Prices Strategically
	September 2006 Gartner Report Pricing Optimization Boots Revenue and Earnings
	September 2006 AMR Research Report Case Study: Improving Profits With Better Price Management
	August 2006 Deloitte Pricing Strategy and Execution: An Overlooked Way to Increase Revenues and Profits
	July 2006 Gartner Report Case Study: Technology Solutions Provider Increases Margins With Price Optimization
	July 2006 Gartner Report Hype Cycle for CRM Sales, 2006
	June 2006 Yankee Group Report Financial Viability Is Critical in Today's B2B Pricing Marketplace
	May 2006 Yankee Group Report The Pricing Market and the Framework for Success
	January 2006 Deloitte Activating Your Most Powerful Profit Lever
	August 2005 AMR Research Report The Customer Management Applications Report, 2004-2009
	August 2005 AMR Research Report Price Management in Automotive
	July 2005 Yankee Group Report Price Management and Profit Optimization Solutions Are the Best-Kept Secrets in Enterprise Software
	May 2005 AMR Research Report How to Select the Right B2B Price Management Vendor
	November 2004 Forrester Research Report Grading Price Solutions for Nonretail Industries
	June 2004 AMR Research Report How Leaders Win with Price Management
	May 2004 AMR Research Report AMR Research's Price Management Model
	March 2004 Yankee Group Report Why Innovative Companies are Investing in Price Optimization, Execution and Analysis Solutions

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Media Coverage

	April 2008 BtoB Magazine Pricing systems can get rid of guess work, raise revenue
	May 2007 Technology Evaluation Centers So What’s the Bottom Line on Price Segmentation
	May 2007 Technology Evaluation Centers Business to Business Price Segmentation
	May 2007 Technology Evaluation Centers Know Thy Markets Segment’s Price Response
	May 2007 Industry Week Do's and Don'ts in Pricing
	January 2007 Business Week Pricing: The Magic Number
	August 2006 CIO Insight Technology: Predictive Analytics Lets Companies See into the Future
	January 2006 Business Week Math Will Rock Your World
	January 2006 Industrial Distribution Don't Fool With Pricing
	January 2006 Industrial Distribution Show Me the Margin!
	October 2005 CIO How to Do Customer Segmentation Right
	October 2005 Entrepreneur magazine Getting Personal: Will Engaging in Dynamic Pricing Help or Hurt Your Business?
	August 2005 CNETNews.com Research Points to CRM Rebound
	August 2005 CNETNews.com Unraveling the Mystery of IT Costs
	August 2005 SmartPros Accounting Who's in Charge of Value in Your Firm?
	July 2005 CRM Today 2006 Will Be the Year for Price Management and Profit Optimization Solutions
	July 2005 DestinationCRM Enterprises are Profiting from PMPO
	June 2005 Logistics Management A Primer on Profitable Pricing

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