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The direct link between better pricing and higher margins is well-established. Among B2B manufacturers and distributors with large and diverse product catalogs, a similar opportunity exists to increase profits by improving the selection and mix of products sold to customers as well.
ZPPS Pricing Information Manager enables companies to fully capture this opportunity by recommending the best products to sell in every deal, based on substitute and complementary product relationships, competitive offering maps, private label equivalents, and product lifecycle considerations.
Best Product, Best Price
 By systematically cataloguing and enriching product attribute and relationship information, Pricing Information Manager enables companies to leverage product mix as a mechanism for boosting margins and overall profits.
In conjunction with the rest of the Zilliant application suite, ZPPS Pricing Information Manager enables companies to:
- Selectively substitute higher-margin but functionally-equivalent private label products for name-brand items, preventing margin cannibalization and allowing sales reps to present more profitable options to customers based on different product selections
- Measure cross-sell and up-sell opportunities and conversion rates, and determine the leading opportunities for associated offers
- Maintain prices based upon flexible relationships between products, such as Good-Better-Best quality ratings
- Set optimal prices for both “platform’” products and their accessories (e.g. razors and blades), maximizing profits across the overall revenue stream
- Link out-of-stock and obsolete products with replacement items using Form-Fit-Function analysis, and systematically incorporate alternate products’ pricing history where suitable to derive optimal prices on the new items
Complete Management of Product Mix
Offering intuitive administrative interfaces, advanced parametric search capabilities and flexible workflow for managing data governance, Pricing Information Manager enhances the quality of your pricing master data, a prerequisite for harnessing product mix and selection as levers for boosting profits. By ensuring best product, best price on every deal, Pricing Information Manager enables companies to shift resources and sales volume to high margin products, and maximize the value of every customer relationship.
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