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Learn more about how Zilliant is helping companies power intelligent commerce and deliver profitable growth. Explore this collection of trends, case studies, in-depth analyses, strategies and tactics to address your most important pricing and sales challenges.

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Mar 14, 2022
by Team Zilliant


Read the full article on FinTech Magazine


The future of eCommerce is here, and it’s thanks to fintech, from the rise of chat commerce and mobile payments to QR codes and data-focused solutions


The eCommerce revolution is in full swing, and there’s no turning back. Brick and mortar stores have been closing at an alarming rate over the past decade, while online sales continue to surge.


According toStatistica, worldwide eCommerce purchases will reach US$5.4tr in 2022. So what is driving this significant shift? A big part of it is the rise of fintech, the fusion of financial services and technology.


This feature article explores the fintech eCommerce revolution in detail, including some of the key technologies and trends in play.


Data-driven innovations


Another trend in fintech eCommerce is the use of data-driven technologies. This trend involves retailers using data analytics to understand their customers’ purchase behaviour and preferences.


Data-driven fintech helps retailers to personalise the shopping experience for their customers, which leads to a better customer experience.


“Price optimisation and management software allow internal teams to bring in data, adjust pricing strategy, and deliver dynamic price adjustments in real-time to eCommerce while maintaining consistency with traditional channels,” noted¬†Lee Rehwinkel, VP of Science and Analytics at Zilliant.


Read the full article on FinTech Magazine