Pricing of products or services historically has been mysterious and subjective by executive decision-makers. After all, the best price tag a seller can put on something is whatever a buyer will spend on it. Can’t get too much more uncertain than that.
Zilliant, which specializes in AI-based end-to-end pricing and sales-guidance software, is taking this nebulous aspect of sales and making it science for those decision-makers. The Austin, Texas-based company today introduced Next-Generation Price IQ, what it calls “the next giant leap” for its B2B price-optimization product.