Zilliant Chief Marketing Officer Lindsay Duran is slated to deliver an educational workshop on Tuesday, January 28, 2020, from 10:15 a.m. – 11:00 a.m. and will be repeated at 11:15 a.m.
The session will discuss how heavy duty aftermarket companies – at all stages of data maturity – can put insights from their data to work to improve pricing decisions, increase margins, and grow and retain wallet-share with customers.
Key takeaways will include:
- Common misconceptions about the value and usability of your data
- How to begin mining your existing data for actionable sales opportunities
- Tactics and data-driven approaches to address the most common sources of margin leakage
- How to engage your sales team to drive sustained behavior change
Heavy duty aftermarket parts distributors and dealers are facing an uphill battle in 2020 with economic volatility, the emergence of online competitors, changing workforce demographics and continued margin pressure. The good news is that data holds the key to combatting these market pressures.
We’d welcome the opportunity to discuss the unique dynamics of your company and how the data you collect in the course of doing business can positively impact revenue and profitability.
If you’re interested in learning more, we’re available at the conference or afterward for a complimentary consultation. Please utilize the buttons to the right to select the option that works best for you.
Interested in learning more first? Please feel free to peruse more heavy-duty content:
Truck, Parts, Service article: HDAW Preview: Workshop to help distributors find the right insights from their data
Blog: 6 Ways to Become an Industry Leader as a Heavy-Duty Aftermarket Company
Infographic: Digitizing an Old-School Industry with Intelligent Data