Your pricing project needs a partner. We’d like to help! Based on the IDC MarketScape analysis and structured end-user feedback, the IDC MarketScape presets an independent review of the price optimization market. With a thorough scoring methodology and framework consistently applied across solutions, this report provides the information you need to choose the best vendor to help address your business’s pricing needs and profitability goals.
Source: IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment, by Mark Thomason and Greg Girard, IDC Document #US44517118, December 2018.
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ITC suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. The capabilities score measures vendor product, go-to-market and business execution in the short-term. The strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.