Zilliant is looking for a Digital Marketing / Demand Generation Manager to report to the Senior Manager of Digital Marketing. An ideal candidate will be a data-driven marketer with at least five years of experience in a B2B lead generation role. In collaboration with a cross-functional team, you will assist in campaign planning and development across email, ABM, paid media, and organic website channels. You will be a part of a small but mighty, high-impact marketing team that works closely with Zilliant’s Sales and Business Development units. You will enjoy this role if you like working with fast-paced teams and can thrive in an independent work environment. Zilliant prides itself on its Adult Culture; we treat one another as adults – with mutual respect and trust, with an emphasis on accountability and excellence.
Primary Duties Will Include:
- Strategize and execute end-to-end email marketing and email nurture programs; own the conceptualization/execution, KPIs, and performance analytics of email programs.
- Create and test high-conversion landing pages.
- Assist with SEO efforts to increase organic website traffic.
- Assist with campaign creation for a newly-adopted ABM software.
- A/B test, monitor and optimize marketing campaigns and programs.
Experience and Knowledge:
- 4-6 years of full-time experience in a B2B digital marketing/demand gen role, with enterprise experience a plus
- Experience building and managing inbound marketing programs that attracts qualified leads (emphasis on quality over quantity)
- Strong email marketing experience required; candidate will have experience with marketing automation tools, nurture paths, and lead lifecycle stages
- Experience with marketing operations and marketing analytics
- Excellent organizational skills, with ability to manage multiple, competing priorities in a fast-paced environment
- Marketo and Salesforce experience preferred
- Google Analytics certification preferred
- Paid media/SEM experience a plus
- Demandbase/Engagio experience a plus
- Must be results oriented with the ability to introduce new and innovative ideas