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Dec 28, 2021

Description:

Zilliant is looking for a digital marketing manager with demand gen, marketing automation and search engine marketing experience to execute demand generation and search strategies. Responsibilities will include developing, growing, and maintaining our inbound marketing programs with skills in search engine optimization, search engine marketing, landing page conversion, various demand generation platforms, online advertising, database segmentation, and database management. You’ll build and manage sophisticated omnichannel campaigns that will deliver personalized experiences to our audiences and high-quality leads to our business. You will stay up to date with the latest best practices in digital marketing and marketing automation to find modern and innovative solutions.


Responsibilities:

  • Understand Zilliant’s core verticals and buyer profiles (account, company and person attributes, industry) and create appropriate segmentation
  • Contribute to demand generation strategy through analysis of historical marketing data
  • Manage and execute digital, social, and paid media channels, including webinars, emails, website, SEO, SEM, etc.
  • Work cross functionally with marketing, sales, and other teams to drive, grow and accelerate leads through the sales pipeline, optimizing campaigns at each stage
  • Assist with strategic projects related to lead generation and data management
  • Ensure clean attribution and reporting across CRM, marketing automation, and web analytics
  • Oversee vendor selection and contracts as needed


Skills and Experience:

  • 5+ years professional experience in B2B enterprise marketing

  • Marketing operations experience and working with CRM and analytic tools
  • Extensive experience in developing and executing marketing campaigns, including email marketing, social advertising, paid digital, search engine marketing
  • Outstanding communication skills, both written and verbal, with the ability to work across all levels in an organization and with external partners/vendors
  • Creative thinker with willingness to proactively and constantly look for and try new ideas
  • Strong analytical skills with the ability to translate data into actionable recommendations
  • Knowledge of Salesforce CRM, Marketo, WordPress, Google Analytics, Google AdNetwork, SEM Rush and Demandbase
  • Prior B2B SaaS industry experience

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