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This article originally appeared on Fleet Equipment.
Heavy Duty Aftermarket Week ’21 conference organizers have announced an educational lineup they say is designed to expand attendees’ knowledge and enable them to retain and exceed their current level of success in the industry.
Following her workshop at HDAW 2020, Zilliant Chief Marketing Officer Lindsay Duran is back this year with a new session on “Next Generation Selling: The Digital Transformation of Sales.” The session will look at accelerating trends in e-commerce and direct sales and explore how companies can strategically align their brick and mortar and e-commerce strategies.