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Dec 8, 2021
by Team Zilliant

What the business press is saying about the recent private equity deal:


[Axios] Pro Rata Newsletter – Private Equity Deals

Madison Dearborn Partners acquired Zilliant, an Austin, Texas-based B2B price optimization company that had raised around $70 million in VC funding from firms like Goldman Sachs, Austin Ventures, Trellis Partners, DB Capital Venture Partners, ABS Ventures, Panorama Capital, Cardinal VC and Edelman Financial Services.

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[Austin Business Journal] Austin Software Maker Zilliant Being Bought by Madison Dearborn Partners

[Zilliant] makes software that allows companies to make informed decisions about pricing. It had raised tens of millions of dollars in venture capital, including $30 million from a division of Goldman Sachs Group Inc. in 2017.

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[Destination CRM] Madison Dearborn Partners Acquires Zilliant

“We have followed Zilliant for years and are impressed by the company’s tremendous track record of optimizing value for its customers,” said Scott Pasquini, managing director and co-head of the MDP Telecom, Media & Technology Services team, in a statement. “With its industry-leading cloud-native software and customer success, Zilliant is delivering the highest level of value to customers across the market. We look forward to working with Greg (Peters) and the Zilliant team to accelerate the growth of the company and enable its continued delivery of innovative software solutions that address the full spectrum of pricing and sales challenges for customers around the world.”

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[AustinInno] Zilliant Scooped Up

PE firm Madison Dearborn Partners said it’s acquired Austin-based software provider Zilliant for an undisclosed price. Chicago-based Madison Dearborn Partners said Zilliant makes software that allows companies to make informed decisions about pricing. Zilliant has offices in the United Kingdom, Germany, France and Italy. The company is led by President and CEO Greg Peters.

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[Martech Cube] Zilliant to be Acquired by Madison Dearborn Partners

New investment will accelerate Zilliant’s growth trajectory as a global leader in the B2B price optimization & management industry.

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[Industrial Distribution] Zilliant to be Privately Acquired

December culminated a mighty fourth quarter in M&A activity for this market, and a 2021 that was a remarkable rebound from a 2020 that was hamstrung by factory and business closures nationwide.

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[Modern Distribution Management] December 2021 M&A Roundup

Zilliant, based in Austin, Texas, says it uses a data science-driven approach to “help customers address the most significant sources of margin and revenue leakage to effectively execute pricing and sales strategies that maximize their return on investment.”

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*Also featured in the Wall Street Journal Private Equity newsletter, by Chris Cumming

Madison Dearborn Partners in Chicago has agreed to acquire Zilliant Inc., an Austin, Texas-based software and services company that uses data to help businesses optimize the prices they charge and better manage and execute their sales processes.