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Nov 2, 2017by Team Zilliant

AI analysis – conducted on a massive, global scale – reveals B2B industry fails to capture staggering amounts of revenue and profit.


AUSTIN, Texas, Nov. 2, 2017 – Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships, today announced a first-of-its-kind report, the Global B2B Benchmark Report.


This breakthrough report, created by applying AI and machine learning to 1 billion rows of B2B transactional data, reveals where manufacturing, distribution and service companies are failing to capture hidden pockets of revenue and profit that exist in their businesses today.


The sample data analyzed includes: 3.5 million products, 3.7 million buyers, 12 currencies and $53.2 billion in revenue. Traditional business intelligence and analytics simply cannot compute at this scale. For B2B leaders, this makes identifying pockets of leakage highly improbable and operationalizing the capture of leakage impossible. This analysis reveals that all manufacturing, distribution and service companies consistently fail to capture 12% – 36% of the revenue and profit available to them.


AI allows us to accurately pinpoint leakage at the company level and provides actionable guidance on how to capture that revenue and profit. At the global level, the manufacturing, distribution and service industries represent a roughly $22 trillion* market. For these industries, the report reveals that a consistent $2.6 – $7.9 trillion goes uncaptured globally per year. At the company level, a $1 billion company experiences revenue leakage of $120 – $360 million per year.


“All companies are facing significant challenges from new competitors, declines in customer loyalty and significant margin erosion,” said Zilliant CEO Greg Peters. “Every CEO worries about uncaptured revenue and profit. Now, they can understand exactly where money is left on the table and deploy actionable guidance at all levels of the organization to go recapture that profitable growth.”


To obtain a copy of the report, please visit


About Zilliant

Zilliant’s solutions help B2B companies solve a wide range of pricing and sales challenges, allowing them to gain more strategic control of their business performance using an innovative blend of data science and software solutions. Our innovative cloud native platform and applications, paired with an outcome-focused dedication to customer success, gives company leaders the confidence and know-how to remain competitive now and in the future. Learn more about how Zilliant helps companies reimagine pricing and sales at


*Global trade figures aggregated from:


  • Modern Distribution Management, “2018 Competitive Landscape for Wholesale Distribution”
  • World Bank Open Data, “Manufacturing, Value Added (Current USD)”
  • University of Oxford, “Retail & Wholesale: Key Sectors for the European Economy”