AUSTIN, Texas, Feb. 16, 2017 – Zilliant, a leading provider of prescriptive selling applications that drive financial growth, today announced that the company hired Maria Carballosa as its chief marketing officer. As the leader of Zilliant’s marketing organization, Maria will be responsible for growth strategies, company positioning, demand generation, product marketing, business intelligence, corporate communications, website and online presence.
“We’re very excited to welcome Maria to our executive team to drive further growth for the company, leveraging her strategic, data-driven approach to marketing,” said Greg Peters, president and CEO of Zilliant. “Her extensive B2B marketing expertise will be critical as we position Zilliant as the world’s leading platform for maximizing the lifetime value of B2B customer relationships.”
Carballosa brings extensive experience leading global marketing programs at major technology companies. Prior to joining Zilliant, she was the chief marketing officer at Drillinginfo, and prior to that she held marketing leadership positions at Dell, Honeywell and Freescale. At Drillinginfo, Maria successfully transformed the marketing function into a strategic business partner, driving new business revenue and customer retention over the last three years.
“Today more and more companies are leveraging solutions like the Zilliant platform to drive business performance and impact the bottom line. As the only SaaS provider of B2B price and sales optimization, Zilliant has a unique, market leading platform and has a tremendous opportunity for growth. I am very excited to join the team and look forward to driving continued success and growth at Zilliant,” said Carballosa.
Zilliant’s solutions help B2B companies solve a wide range of pricing and sales challenges, allowing them to gain more strategic control of their business performance using an innovative blend of data science and software solutions. Our innovative cloud native platform and applications, paired with an outcome-focused dedication to customer success, gives company leaders the confidence and know-how to remain competitive now and in the future. Learn more about how Zilliant helps companies reimagine pricing and sales at www.zilliant.com.