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Apr 3, 2018by Team Zilliant

Austin, TX – April 3, 2018 – Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, announced today that Phil Fraher has joined the company as Chief Financial Officer (CFO). Fraher joins Zilliant from Bask Technologies, where he was President and CFO and helped re-energize the consumer technology firm.


“Phil has an excellent track record advising fast-growth organizations and we’re excited to welcome him to the company,” said Zilliant CEO Greg Peters. “I’m confident his extensive experience in private equity, venture capital, M&A and international business expansion will provide tremendous value to Zilliant.”


Fraher has more than 25 years of senior leadership experience within a variety of technology companies; he will lead Zilliant’s financial operations and report directly to Peters.


“It’s an exciting time to join Zilliant,” Fraher said. “Zilliant is helping B2B organizations transform their traditional and digital channels to maximize the immediate value of every transaction. In today’s hyper-competitive B2B market, the company is helping their customers create a significant competitive advantage. I look forward to helping the company optimize its financial operations.”


Fraher’s experience includes serving as CEO, COO and CFO for FuelQuest, a fuel supply chain software company, which he guided to a series of successful exits. Other roles include President and CEO of Visual Numerics, Inc., COO and CFO of Brightmail, Inc., and financial management positions at Cahners Business Information Electronic Media Division, Pilot Software, and Dun & Bradstreet. Fraher previously served as an Executive in Residence at the Houston Technology Center and holds an MBA from the Simon School of Business at the University of Rochester and a BS in computing engineering from Auburn University.


About Zilliant

Zilliant’s solutions help B2B companies solve a wide range of pricing and sales challenges, allowing them to gain more strategic control of their business performance using an innovative blend of data science and software solutions. Our innovative cloud native platform and applications, paired with an outcome-focused dedication to customer success, gives company leaders the confidence and know-how to remain competitive now and in the future. Learn more about how Zilliant helps companies reimagine pricing and sales at