The latest SaaS solution helps sales teams increase retention and capture more sales from existing customers.
Austin, TX – April 3, 2013 – Zilliant, an optimization company that helps businesses make smarter pricing and sales decisions, today announced the launch of a new version of SalesMax that helps B2B companies prevent customer churn, increase share-of-wallet, and maximize customer lifetime potential.
Offered as software-as-a-service, the latest release of SalesMax extends Zilliant’s patent-pending Purchase Pattern Profiling technology with new capabilities to identify hidden opportunities across a company’s entire customer and product portfolio, including:
- Product relationship patterns that identify unmet customer needs that are likely being met by other suppliers.
- Customer classification, which provides a 360-degree view of customer spend potential.
As a result of these new capabilities, early results show an average increase in the opportunity amount identified by more than 20 percent. It also enables companies to predict customer churn sooner, giving them the intelligence to proactively retain customers. In addition, SalesMax offers expanded customization options and provides real-time visibility to sales management to drive sales team adoption.
“SalesMax is transforming the way salespeople protect and grow customer wallet share,” said Pete Eppele, senior vice president of products and science at Zilliant. “Walking into every sales call with a fact-based, targeted game plan positions sales reps to get the most out of their book of business and realize each customer’s lifetime potential.”
The new version of SalesMax is also equipped with the latest release of Tableau Software’s market-leading visualization capabilities, Tableau 8.0. This enables Zilliant customers to quickly see where to focus sales resources, and where quality opportunities exist across their entire customer base.
“With so many products, customers and transactions, it was a huge challenge for our sales reps to manually analyze every account,” said Rick Turner, director of sales for FleetPride. “Using the latest version of SalesMax, our team is proactively reaching out to customers with the right product at the right time, to further penetrate existing accounts and reduce churn. It’s a win for FleetPride and for our customers.”
SalesMax can integrate into any existing system, including CRM, SFA and ERP systems as well as email and mobile applications. The new version is also capable of configurable delivery options to drive sales rep and manager adoption.
Zilliant will host a webinar to explain how to maximize customer lifetime potential on April 17 at 11 am CDT, featuring Cindy Goldsberry, author of ZFactor Sales Accelerator V2V: From Vendor to Value Creator, an Amazon Bestseller in the Sales and Selling category. She will present a revolutionary new sales model for smarter, more focused engagements to achieve the maximum potential for each and every customer. Interested parties can register here.
About Zilliant
Zilliant’s solutions help B2B companies solve a wide range of pricing and sales challenges, allowing them to gain more strategic control of their business performance using an innovative blend of data science and software solutions. Our innovative cloud native platform and applications, paired with an outcome-focused dedication to customer success, gives company leaders the confidence and know-how to remain competitive now and in the future. Learn more about how Zilliant helps companies reimagine pricing and sales at www.zilliant.com.
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