Products
Discover the right Zilliant solutions for your business.

Our Platform and SaaS applications are specifically tailored to meet the pricing, sales and commercial needs of B2B manufacturing, distribution, and services companies.

LEARN MORE ABOUT OUR PRODUCTS
Industries
See how we deliver the highest ROI across a diverse range of B2B industries.

We take the time to understand each customer’s unique needs, problems, pain points, and desired outcomes while applying more than 20 years of pricing and sales expertise specific to B2B industries.

EXPLORE OUR INDUSTRIES
Resources
Set smarter pricing and sales strategies.

Learn more about how Zilliant is helping companies power intelligent commerce and deliver profitable growth. Explore this collection of trends, case studies, in-depth analyses, strategies and tactics to address your most important pricing and sales challenges.

VIEW ALL RESOURCES
Why Zilliant
Learn why leading B2B companies choose Zilliant.

Zilliant helps our customers power intelligent commerce by connecting commercial strategies with effective execution through cloud-native pricing and sales software.

LEARN MORE ABOUT ZILLIANT
Customer Success
Explore what our dedicated team of B2B pricing and sales experts can do in your business.

Enabling customer success is our top priority. Learn how we deliver measurable benefit and drive long-term success.

SEE OUR CUSTOMER SUCCESS
Jul 21, 2021
by Greg Peters

Read the full article on DemandGen Report.

 

It’s often assumed that CEOs and CFOs are the head of enterprise finance, but truthfully, financial decisions are made at all levels of a company, whether it’s for better or for worse.

 

Salespeople, operating on little more than intuition, will sometimes quote prices that benefit their client relationships more than the company’s finances. No amount of thoroughly analyzed pricing reports, massive spreadsheets, business intelligence tools or strategic financial goals can override gut-feel pricing.

This isn’t due to some intrinsic flaw in our sales teams — it’s due to misaligned incentives. Pricing teams can’t provide market-aligned, updated pricing for each unique scenario salespeople face, which causes a lack of contextual rationale as to why prices need to change and, more importantly, why the new prices are justified given a complex set of circumstances. So, salespeople shot from the hip, pricing in their own unique way. I have witnessed this problem grow so profound that pricing was referred to in jest as “sales prevention.”

 

The growth of E-commerce and the impacts of Covid-19 exacerbated the pricing-sales challenge, as the majority of transactions shifted to digital channels and presented new, difficult-to-tackle pricing considerations. Only by standardizing and digitizing pricing processes will businesses operate at an internet-fast speed and scale. When deployed thoughtfully, these new processes can fix the long-standing misalignment between sales and finance and lay the foundation for future competitive success.

 

Read the full article on DemandGen Report.

BACK TO NEWS