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Feb 2, 2020
by Sudipto Ghosh, MarTech Series

This article first appeared on MarTech Series

 

In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in 2018, and why you should keep an eye on them.
 

Marketing Automation
Marketo
HubSpot
Pardot
Salesfusion
MailChimp
Act-On
ActiveCampaign
Maropost
GetResponse
Adestra
Demandforce
Zaius
Oracle Eloqua and Oracle Responsys
Zoho
Netcore Marketing Automation
 

Marketing Performance Management
Allocadia
Bizible
Percolate
Hive9
Aprimo
Anaplan
SAS Marketing Ops
Adobe Campaign
Brightfunnel
Infor MRM

 
Content Marketing and Engagement
Uberflip
Kapost
SnapApp
LookBookHQ (rebranded as PathFactory, as on 5 May 2018)
Evergage
Curata
UpContent
Outbrain Amplify
Contently
Sprinklr
Hootsuite
Oracle Content and Experience Cloud
Mapp Digital
Showpad
SABIO
Cheetah Digital

 
Event Management and Tracking
Certain Event Automation
etouches
RegOnline by Cvent
Eventbrite
Bizzabo
Hubb
Splash
Eventogy
Symphony
Eventsforce
Hubilo
Dryfta

 
Predictive Analytics and Sales Intelligence Tools
Lattice Engines¹
Mintigo
EverString
Infer by Ignite
Radius
DiscoverOrg²
FICO Predictive
Ambition
Cien
6Sense
Clari
Datahug
Qymatix
Looker
Tableau
Infusionsoft
TopOPPS
Leadspace
Pega

 
Data Science, Visualization, and Marketing Analytics (The 13)
TIBCO
Statistica
Teralytics
MapD Technologies
Buxton Analytics
Alteryx
Toluna
LatentView
Datorama
Chartio
Informatica
DataFox
Zilliant IQ

 
Media Intelligence and Social Media Monitoring
Cision
Talkwalker
Meltwater
TrendKite
Sysomos
Synthesio
Brandwatch
Sprout Social
Sendible
NetBase
Crimson Hexagon
Track Maven
Union Metrics
Unmetric
Socialbakers
Audiense
NUVI
Simply Measured
AgoraPulse

 
Conversational Marketing— Chatbots, Voice Assistants, Contact Center Automation
Drift
Zendesk
Freshdesk
Atlassian
RingCentral
Chatfuel
NewVoiceMedia
Salesmachine
 
Mobile Marketing Automation
Urban Airship
Braze (earlier Appboy)
Leanplum
AppsFlyer
Kahuna
Branch.io
Swrve
 
Audience Data and Identity Resolution
Acxiom
Tealium
BlueConic
Janrain
Triton Digital
Experian
Gigya (Now an SAP company)
Tru Signal
Okta
Bitium
OneLogin
LogMeIn
 
Video Marketing for B2B
Wistia
TwentyThree
Animoto
Vidyard
Brightcove
SproutVideo
Knovio- Knowledge Vision
Innovid
BombBomb
Zype
Ooyala
 
State-of-the-Art Artificial Intelligence
Fractal Analytics
DeepIntent
Uru
Sensory
Protagonist
SalesBrain
Lytics
Sentient AI
Equals 3

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