B2B Reimagined is a monthly podcast with a rotating host of experts. Each of whom brings decades of experience using data science to address industry-vertical specific challenges that give the critical strategic control over pricing and sales that today’s B2B companies simply must have.GET PODCAST UPDATES
Paul Demery, editor at Digital Commerce 360, joins host Barrett Thompson for a candid chat about the urgency thrust onto B2B companies to sell online in a pandemic-induced paradigm shift. Listen to learn why eCommerce pricing must be dynamic and how to accomplish a consistent, real-time pricing strategy across owned eCommerce platforms as well as third party marketplaces. We wrap up the show with a recent case study of how dynamic price optimization is paying dividends for a global building products manufacturer.
Whether it's a mass market like Amazon Business or a real niche player like Node.com, understanding the relationship you want to have with the marketplace (is crucial). With Amazon you get extremely high volume and great exposure but at the same time you're dancing with the bear.