Discover the right Zilliant solutions for your business.

Our Platform and SaaS applications are specifically tailored to meet the pricing, sales and commercial needs of B2B manufacturing, distribution, and services companies.

See how we deliver the highest ROI across a diverse range of B2B industries.

We take the time to understand each customer’s unique needs, problems, pain points, and desired outcomes while applying more than 20 years of pricing and sales expertise specific to B2B industries.

Set smarter pricing and sales strategies.

Learn more about how Zilliant is helping companies power intelligent commerce and deliver profitable growth. Explore this collection of trends, case studies, in-depth analyses, strategies and tactics to address your most important pricing and sales challenges.

Why Zilliant
Learn why leading B2B companies choose Zilliant.

Zilliant helps our customers power intelligent commerce by connecting commercial strategies with effective execution through cloud-native pricing and sales software.

Customer Success
Explore what our dedicated team of B2B pricing and sales experts can do in your business.

Enabling customer success is our top priority. Learn how we deliver measurable benefit and drive long-term success.

Oct 22, 2020
by Team Zilliant

Partnership will help wholesale distributors deliver a better customer experience and improve margins amid unprecedented disruption.


Austin, TX – October 22, 2020 – Zilliant, an industry leader in intelligent B2B price optimization, price management and sales guidance software, today announced a key SAP partnership to benefit wholesale distributors in collaboration with the SAP Wholesale Distribution Industry Business Unit. The partnership will help distributors deliver a better customer experience and improve margins through pricing to maximize their SAP investment.


Wholesale distributors face massive complexity, with hundreds of products and customers, hundreds of sales reps, volatile costs and constantly evolving competitive dynamics, including increasing threats from non-traditional online competitors.


“Pricing is by far the most effective profit lever available to any company,” said Zilliant President and Chief Executive Officer Greg Peters. “Distributors are challenged to set, manage and execute pricing strategies that meet profit and loss objectives, enable sales reps to win deals, and foster an excellent customer experience. We’re thrilled to announce this important SAP partnership and collaboration with the SAP Wholesale Distribution Business Unit to help distributors master a true price optimization approach and easily respond to rapidly changing business dynamics and market changes.”


According to the Zilliant Global B2B Benchmark Report, distributors categorically miss out on an achievable 100 to 300 basis points in incremental margin as a function of poor pricing. Zilliant’s approach as a modular, industry cloud solution will address price optimization challenges across all price modes while integrating with best-in-class SAP solutions such as SAP S/4HANA®, SAP CPQ and SAP Commerce Cloud to tie pricing strategy to execution and results. The result is that wholesale distributors will be able to claim additional revenue or profit margin.


“Wholesale distributors must provide real-time, consistent, personalized pricing to drive new opportunities and rapidly address current business challenges,” said SAP Vice President and Global Head, Wholesale Distribution Business Unit Magnus Meier. “Zilliant has more than 20 years of experience helping distributors tackle pricing issues. Zilliant offers innovative, modular pricing solutions for SAP’s industry cloud by optimizing and extending end-to-end processes of the intelligent suite, which ultimately enable customers to transform their business models and extend the value of their investments.”


For more information, please visit:


More about SAP App Center

At SAP App Center, businesses can discover approximately 1,600 innovative partner solutions that integrate with and extend SAP solutions. There, customers can find the SAP-validated partner apps they need to grow their business. And for each purchase made on SAP App Center, SAP will plant a tree. Find, try, and buy SAP partner solutions digitally at


Zilliant is a partner in the SAP PartnerEdge® program. As such, it is empowered to build, market and sell software applications on top of market-leading technology platforms from SAP. The SAP PartnerEdge program provides the enablement tools, benefits and support to facilitate building high-quality, disruptive applications focused on specific business needs – quickly and cost-effectively. The program provides access to all relevant SAP technologies in one simple framework under a single, global contract.


About Zilliant

Zilliant’s solutions help B2B companies solve a wide range of pricing and sales challenges, allowing them to gain more strategic control of their business performance using an innovative blend of data science and software solutions. Our innovative cloud native platform and applications, paired with an outcome-focused dedication to customer success, gives company leaders the confidence and know-how to remain competitive now and in the future. Learn more about how Zilliant helps companies reimagine pricing and sales at




Any statements in this release that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to various risks and uncertainties described in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC), including its most recent annual report on Form 20-F, that could cause actual results to differ materially from expectations. SAP cautions readers not to place undue reliance on these forward-looking statements which SAP has no obligation to update and which speak only as of their dates.


SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.