Better Than a Crystal Ball: Pricing Tactics for a (Potentially) Recessionary Period webinar

Zilliant General Manager of Commercial Excellence Barrett Thompson hosted a webinar for B2B pricing professionals that are staring down the barrel of economic uncertainty. While we don’t have a crystal ball that can tell exactly when the next recession might hit, we have something better: ironclad pricing strategies to help companies thrive regardless of what the market does.

If you missed it live, don’t despair. The recording ofBetter than a Crystal Ball: Pricing Tactics for a (Potentially) Recessionary Periodis now available on-demand. Access it at your convenience to discover tactics to keep you on track if recessionary fears become reality, including:

Planning versus reacting to changes in the market via price Similar industries that deal with natural downward price trajectories Effects of broad-brush price strategies and homogeneous price modulation Knowing where— and by how much— to reduce price across the business Better manage cost pass-through based on price elasticity Adjusting list prices quickly and accurately in response to cost changes Complementary strategies for recovery and growth within accounts

These topics and more will get your business ready for 2020 and beyond.

Link to the B2B Benchmark report.