B2B Reimagined is a monthly podcast with a rotating host of experts. Each of whom brings decades of experience using data science to address industry-vertical specific challenges that give the critical strategic control over pricing and sales that today’s B2B companies simply must have.GET PODCAST UPDATES
Dr. Steve Laborda, chief executive officer of ValueBizBooster, joins our show to discuss the importance of commercial excellence in the specialty chemicals distribution industry. Laborda and host Barrett Thompson diagnose the biggest challenges facing these businesses, including increased complexity, changing relationships along the value chain and the eCommerce revolution. Traditionally these distributors were seen as simple logistics providers, whose main role was to extend the reach of manufacturers to small and midsize customers. In the last 10-20 years many have differentiated themselves with value-added services and tailored solutions that sometimes compete with their own suppliers. This complexity creates a challenge for sales teams that have to deal with inconsistent and misaligned market pricing. Learn how leading chemicals distributors are using data science-driven tools to reach commercial excellence in this dynamic environment.
So many people are scared when you say the words ‘commercial excellence,' you can see it in their faces. But in easy words it’s about making sales and marketing work better together, let them work faster together in a more efficient way, so that at the end the customer can see it and feel it, and of course ultimately everyone is working to increase the bottom and top line.